E V E L I E N G R I F F I O E N
Designing high-performing systems through behavioural insight, strategy, and heart.
If you’re building a high-performing team, rethinking leadership, or curious how behavioural science can drive your next leap — let’s connect and explore how insight can become impact.
I’m a Behavioural Research & Strategy Consultant and Performance Coach who applies behavioural science to design high-performing systems — in business, sport, and social impact. I connect data, design and human insight to help people, teams and organisations thrive under pressure.
In business — I’ve helped leaders at Intel, ING Bank, FedEx and Standard Bank navigate major shifts in society; built Yoco’s Customer Insights & Experience practices, transforming how innovation happens and earning recognition as one of Africa’s top fintechs; and partnered with TTEC to strengthen leadership culture, social impact strategy and Gen Z engagement worldwide.
In sport — I led UCT Rowing to back-to-back National titles, represented South Africa at the World University Championships, and was named UCT Sports Coach of the Year 2024. As part of Coastal Rowing South Africa’s National Coaching Team, I designed the programs that powered the squad to nine medals at the 2025 African Beach Sprint Championships. I also serve as Head Coach at PGRC, building South Africa’s leading girls’ rowing program and shaping the next generation of high-performance female athletes.